Saracen Casino’s Proposal: Could NIL Raffles Pave the Way for Online Casinos in Arkansas?
Saracen Casino, a dominant player in Arkansas’ online sports betting market, has a bold plan to expand into online casinos.
Carlton Saffa, the casino’s chief marketing officer, has introduced an innovative idea that could sway regulators: using online 50/50 raffles to support college athletes through NIL (Name, Image, Likeness) agreements.
This proposal aims to garner public support and break through regulatory opposition to online casino legalization in Arkansas.
Key Points of the NIL Raffle Proposal
- Target Beneficiaries: College athletes, including those from the University of Arkansas and other local programs.
- Raffle Structure: Modeled after successful 50/50 raffles like those run by the Edmonton Oilers in Canada. Half of the prize pool goes to the raffle winner, while the other half supports NIL initiatives.
- Potential Impact: Saffa estimates that weekly raffles could generate up to $250,000, far exceeding what in-person raffles typically achieve.
- No Casino Profit: Saracen Casino will not take a percentage from the raffles—proceeds are split between winners and athletes.
Overcoming Resistance: Arkansas’ Path to Online Casino Legalization
Unlike other states, Arkansas does not follow a traditional legislative route for approving online casinos. In 2018, voters passed Amendment 100, which allowed the Arkansas Racing Commission to regulate casino gaming. This amendment has already facilitated the approval of online poker and sports betting.
Despite these advances, Saracen’s request to authorize online casinos in March 2024 has hit resistance, particularly from Oaklawn Racing Casino Resort. Saracen is prepared to escalate the matter to the state legislature in 2025 if the current regulatory path stalls further.
Pathways to Legalization:
| Step | Details |
|---|---|
| Request for Rule Change | Saracen has requested a rule change through the Arkansas Racing Commission to allow online casinos. |
| 30-Day Comment Period | Following the request, there is a 30-day public comment period before the commission votes. |
| Legislative Ratification | After approval, the rule change goes to a legislative subcommittee for ratification. |
| Potential Legislative Action | If the process stalls, Saracen may push for a legislative solution in 2025. |
How the NIL Raffle System Works
The proposed NIL raffle system mirrors 50/50 raffles seen at major sporting events. Fans purchase raffle tickets online, and towards the end of the event, a winning number is drawn. The winner receives half of the prize pool, while the remaining proceeds go toward supporting college athletes.
- Example Model: The Edmonton Oilers’ raffles in Alberta, Canada, often surpass $1 million in prize pools.
- Arkansas Potential: With a population of 3 million, Carlton Saffa believes Arkansas’ weekly raffles could raise $250,000, benefiting both fans and athletes.
- Accessibility: The raffle is accessible to anyone across the state, even those far from the stadium, creating more engagement and support.
Broader Implications: Could This Model Work in Other States?
The NIL 50/50 raffle model could also be applied in other states considering iGaming legislation, such as:
- Florida: The Seminole Tribe is already exploring options for online casinos, and the NIL raffle could build support around the idea.
- Louisiana and Ohio: Both states are starting to consider online casino bills. NIL raffles could generate interest among their college sports programs.
- Existing iGaming States: In places like Michigan and Pennsylvania, which have already legalized online casinos, the NIL raffle could be adapted for universities like Penn State and the University of Michigan.
Why Saracen Casino Sees NIL Raffles as a Win-Win
According to Saffa, the primary reason to authorize online casinos is to combat illegal offshore sites that currently operate in the state without regulation or taxation. By keeping gaming within the state’s licensed casinos, Arkansas can protect consumers and generate tax revenue.
However, Saffa argues that the NIL raffle component adds a compelling incentive: it supports college athletes while engaging sports fans, making it a “no-brainer” decision.
Governor’s Role in the Decision
The final decision on whether online casinos will be authorized in Arkansas may depend on Governor Sarah Huckabee Sanders. While the governor has not yet supported the idea, Saffa believes she could change her stance once she’s fully informed about the benefits, particularly regarding the support for local athletes.
Will Regulators and Legislators Embrace Saracen Casino’s NIL Raffle?
Saracen Casino’s innovative NIL raffle proposal presents a unique opportunity to gain public support for online casinos in Arkansas. By linking college athletics to iGaming, the plan appeals to a broad range of residents. But the big question remains: will the state’s regulators and legislators get on board?
